Elevate your beauty routine with a compassionate touch as Elle Turner, Sheilla Mamona, and Fiona Embleton unveil a curated list of 26 Vegan Beauty Brands transforming the landscape of skincare, makeup, hair, and perfume. In an era where ethics meet efficacy, these brands, including GLAMOUR Power List 2023 winners Rare Beauty and e.l.f, are making waves with opulent formulations that rival non-vegan counterparts.

The Body Shop’s Milestone: The beauty industry is witnessing a seismic shift, exemplified by The Body Shop, which proudly claims the title of the first global beauty brand with a 100% vegan product range. As a pioneering force against animal testing, The Body Shop’s commitment to cruelty-free practices is a testament to its ethical journey.
Rise of Vegan Beauty: Vegan beauty is surging in popularity, paralleling societal reflections on animal-derived ingredients. With advancements in plant-based alternatives and a growing eco-conscious consumer base, the vegan cosmetics industry is forecasted to reach $24 billion by 2028. Notably, 1 in 10 Gen Z individuals considers ‘vegan’ a pivotal factor in their health and beauty purchase decisions, as revealed by a recent YouGov survey.
Decoding Vegan Beauty: Vegan beauty, strictly defined, means products devoid of animal derivatives. Unlike cruelty-free, which denotes products developed without animal testing, vegan beauty extends to exclude any animal-derived ingredients. Lanolin, honey, beeswax, and carmine, a red pigment sourced from insects, fall under the umbrella of excluded components.
Navigating Vegan Labels: Certifications from esteemed organizations such as The Vegan Society or PETA offer assurance of a product’s vegan status. Shoppers are encouraged to scrutinize product labels, seeking phrases like “vegan-friendly,” “cruelty-free,” and “no animal-derived ingredients.” Brands adhering to these standards contribute to a cruelty-free, plant-powered beauty landscape.
Animal Testing: Unveiling the Reality: While the UK banned all cosmetic animal testing in 1998, recent developments indicate a partial ban post-Brexit. Similarly, the EU faces challenges, with a ruling compelling animal testing for certain sunscreen ingredients. In this light, ongoing advocacy against animal testing remains crucial for a truly ethical beauty industry.
Best Vegan Beauty Brands – A Snapshot: Explore a range of vegan beauty brands making strides in various categories:
- Rare Beauty: Offering high-performance formulas with inclusivity in mind, Rare Beauty’s Soft Pinch Liquid Blush stands out.
- Milk Makeup: New York-based Milk provides a cruelty-free and 100% vegan range, exemplified by the Hydro Grip Primer.
- Hourglass: Known for quality and inclusivity, Hourglass’s vanish Airbrush Concealer is a standout vegan option.
- e.l.f Cosmetics: Affordability meets effectiveness with e.l.f’s 16 HR Camo Concealer, offering accessible experimentation with trends.
- KVD Beauty: Pioneering against animal cruelty, KVD’s Tattoo Liner remains a best-seller, embodying the brand’s commitment to vegan beauty.
- About-Face: Created by singer Halsey, About-Face’s Matte Fluid Eye Paint showcases a high-performance, vegan, and cruelty-free ethos.
- Lime Crime: Delivering high-impact pigment, Lime Crime’s Venus XL Eye Palette offers versatility for all complexions.
- Pacifica: The Vegan Collagen Hydrating Shampoo by Pacifica is a standout in the realm of fully vegan haircare.
- BYBI: Standing for ‘By Beauty Insiders,’ BYBI’s Bakuchoil Booster demonstrates a commitment to 100% natural, vegan, and cruelty-free formulations.
- Versed: Built on game-changing skincare, Versed champions vegan, cruelty-free, and clean beauty with products like Dew Point.
- Biossance: With 100% Squalane Oil, Biossance leads the way in vegan and cruelty-free skincare without compromising efficacy.
- Sioris: Offering clean, vegan, and all-natural skincare, Sioris’ Time is Running Out Facial Oil Mist reflects a commitment to health and nourishment.
Conclusion: Embark on a journey towards ethical beauty with these standout vegan brands. As the beauty industry embraces cruelty-free practices and consumers increasingly prioritize vegan options, these brands exemplify the future of glamour—a harmonious blend of ethics and luxury.